Singular or plural articles

Question

Te apasionan los Ferrari pero no has conducido ninguno.

My question really isn't about "ninguno;" I love the explanation!

It's about "los Ferrari." Are brand names always singular, even when you're talking about all or more than one of them? For example, are these correct?

Me encantan los Toyota. Is the article masculine because "coche" is masculine and Toyotas are cars?

Me encantan mis/los Nikes. Is the article plural because "shoes" are always plural, or is it singular because Nike is a brand name?

Thank you!

Answer

Hola BekiThere is no specific rule about how to use brands in singular or plural. What the RAE says is that brands are usually used in plural when the name ends in a vowel, and in singular when the brand ends in a consonant or when it is a compound noun like "El Corte Inglés". It just states what it generally happens but it's not a rule.In this case, as it is Ferrari and ends in a vowel I changed it to "Ferraris" but the singular would also be correct.Saludos Inma